Anorexia Nervosa Essay - 1568 Words

Anorexia nervosa is a life threatening eating disorder defined by a refusal to maintain fifteen percent of a normal body weight through self-starvation (NAMI 1). Ninety-five percent of anorexics are women between the ages of twelve and eighteen, however, â€Å"†¦in the past twenty years, this disorder has become a growing threat to high school and college students†(Maloney and Kranz 60). Anorexia produces a multitude of symptoms, and if not treated, anorexia can lead to permanent physical damage or death. Anorexic behavior is complex because it is all about the need for control. Someone suffering from anorexia has a distorted body image of himself or herself. He/she believes to be overweight, even though twenty percent of the time he/she is†¦show more content†¦Severe symptoms of anorexia are classified as such because they result in devastating physical side effects and death. The dropping of body fat due to self-starvation can cause amenorrhea, an absence of the menstrual cycle. Amenorrhea can put stress on tiny bones that result in breakage if untreated and can interfere with fertility as well as estrogen, the reproductive hormone that protects the body against heart diseases and osteoporosis. The absence of the menstrual cycle from starvation can cause loss of bone density. Osteomalacia, the outcome of poor nutrition in anorexia, causes breakage of bones, and the lack of calcium intake to the body results in brittle bones. Kidneys will shut down if the body weight becomes low enough. The anorexic will go into kidney failure and die. Kidney failure is also caused by dehydration because inadequate fluid flowing to the kidneys can lead to cardiac arrhythmia. A normal heartbeat is also essential to the human body. A change in the normal pattern of the heartbeat may be a complication of an electrolyte imbalance produced from anorexia. The principal reason for potassium loss and an irregular heartbeat is an electrolyte imbalance. As a result of potassium deficiency, it is common to have muscle spasms, muscle atrophy, and pain. Muscle spasms and muscle atrophy are typical symptoms of a musculoskeletal problem, and if not treated, permanent damage can occur. Other severe physicalShow MoreRelatedAnorexia Nervosa1947 Words   |  8 Pagespeople who do. If we were to look the world as a whole, we would realize that from every 100 teenage girls, 1 to 5 suffers from Anorexia(EDV). As defined by the National Eating Disorders Association, â€Å"Anorexia Nervosa is a serious, potentially life-threatening eating disorder characterized by self-starvation and excessive weight loss.† (NEDA). The term â€Å"Anorexia Nervosa† literally means â€Å"neurotic loss of appetite†, and could be more generally defined as the result of a prolonged self-starvationRead MoreEssay on Anorexia Nervosa 1763 Words   |  8 PagesDavis 1 Anorexia nervosa is defined as a refusal to maintain a minimally normal body weight, in addition to a disturbance in perception of body shape and weight( DSM-IV-TR, 2000). In this paper we will examine Carolyn Costin’s battle with anorexia nervosa from a biopsychosocial perspective and what reinforced her disorder. This will be followed by diagnostically using the DSM-IV-TR in Carolyn’s case and conceptually using the sociocultural dimension. The implications for both Carolyn,Read MoreUnderstanding Anorexia Nervosa1008 Words   |  5 PagesAnorexia nervosa has the highest mortality rate of any psychiatric disorder, with more than 10% of those that suffer from it will die. Anorexia nervosa is an eating disorder that is categorized by severe food restriction, excessive exercise and body dysmorphia, which leads those that suffer from it to believe that they are overweight. Anorexia nervosa is commonly misunderstood by the general public. Research has disproved many of the previous thoughts about anorexia nervosa. According to the scientificRead MoreAnorexia Nervosa Essay1392 Words   |  6 PagesAnorexia Nervosa I have chosen to study about Anorexia Nervosa because I would like to know more about this topic and why people do it to themselves. I wonder why young people in particular feel that they need to be so thin. In this assignment I would like to study mainly on why teenage girls feel so conscious about their bodies, what they feel about the way that women are portrayed in the media and the effects of Anorexia Nervosa. To be able to cover thisRead MoreAnorexia Nervosa Essay2312 Words   |  10 PagesAnorexia Nervosa is an eating disorder that is most prevalent in adolescent girls and young women. It is distinguished by the loss of at least 15% of the expected body weight (Long). The disease is characterized by the obsessive fear of gaining weight; through this fear, the person engages in dangerous dieting habits that prevent weight gain. According to statistics in 2011 anorexia is categorized as the third most common chronic disease among adolescents, in addition, eating disorders also haveRead MoreAnorexia Nervosa Essay1758 Words   |  8 Pagesare either overweight or just not good enough. With implying that it might result in some type of eating disorder, such as anorexia nervosa. This obsession of being thin has rapidly increased over the years and is still accelerating.(DSM) This type of disorder, mainly appearing in females has over five million cases and one million in males.(family dr ) Most kids with anorexia are usually perfectionist, or the kids who do extremely well in school and focus on pleasing others. (guide) Most people denyingRead MoreThe Trauma Of Anorexia Nervosa953 Words   |  4 PagesThe trauma of anorexia Let’s start saying that in my family two of them had or still have anorexia: my cousin and my aunt. It has been a pain in the heart. For years, I was afraid of the magnitude of this mental disorder. Anyway, this disorder is something that intrigued me for a long time, so I am going to try to transmit the pain it can release this disorder to the family and mainly to the person who actually has it. The mental disorder, called: anorexia nervosa, is a disorder characterized byRead MoreBackground History of Anorexia Nervosa1452 Words   |  6 PagesHISTORICAL BACKGROUND OF ANOREXIA NERVOSA Anorexia nervosa’s (AN) first descriptions began during the twelfth and thirteenth century with the historical Saint Catherine of Siena (Deans, 2011). It is related to participating in religious functions and medieval practices of self-starvation (Deans, 2011). Furthermore, the death of popular singer, Karen Carpenter in 1983 created the societal awareness about the effect of anorexia nervosa and become widely known at the end of the twentieth century (RaderRead More Anorexia Nervosa Essay examples657 Words   |  3 Pages Anorexia Nervosa is characterized by a refusal to maintain a minimal normal body weight. A disturbance in perception of body shape and weight is an essential feature of anorexia nervosa. It appears to be far more present in industrialized societies, in which there is an abundance amount of food and in which being considered attractive is linked to being thin. The disorder is most common in countries like the United States, Canada, Europe, Australia and Japa n. More than 95% of cases of anorexia nervosaRead MoreThe Eating Disorder And Anorexia Nervosa1555 Words   |  7 PagesThe eating disorder anorexia nervosa is one of complex nature that is caused and sustained by many interconnected factors of life. Characterized by strict dieting, an unrealistic perception of body image, excessive exercise, depression, and OCD, this disorder has the ability to boycott the lives of many individuals (Pinel, 2014). In order to understand the effects that this disorder has, it is essential to look at the socio-cultural, psychological, and physiological factors this disorder can entail

Mans Dark Nature in Film Essay examples - 2223 Words

From the beginning of cinema to the present day, Hollywood has had a morbid fascination with the dark, shadowy side of society. This is reflected in many films of the past, inherently most evident in the German expressionistic films of the 1920’s and 30’s. In a sense, society’s fascination with the macabre stems from their fears and anxieties. Thus, allowing filmmakers and storytellers to toy with their fears and horrify them like a terrible nightmare that comes to life. Most people in today’s society have a fear of the unknown, this can stem from natural factors like growing old and dying to such terrifying abnormal factors that may be real or not. The boogeyman is one figure that haunts our children’s minds and nightmares, this mythical†¦show more content†¦M was his first talking picture he ever made and the particular synchronization of diagetic sound with horrifying suggestive images, made this film very unnerving at the time for the audience. Although the sound-design of the film is very important in suggesting the monstrous, it is the silence that suggests even more terrible images that penetrate our psyche and imagination. We shall come back to M in a short-while, as I want to shift gears and talk about Frankenstein and synthesize the two pictures together in a way that will provide us with an understanding of why these two films are similar in their themes and symbolism. Frankenstein (1931) was directed by James Whale, who is an English-born director from Dudley, England. While World War One broke out, Whale decided to enlist in the army, he did this hesitantly and this decision almost cost him his life as he was taken as a prison-of-war in a Germany prison camp. Thus, this tormented his soul and therefore, he had an absolute hatred for Germans (Wikipedia). His horror films, particularly Frankenstein have some interesting sub-text encoded onto its mis-en-scene and narrative that derive from his experiences in war and his dark experiences in the prison camp. James Whale was ironically influenced by the German expressionistic movement of the time, particularly, The Cabinet of Dr. Caligari (1919). In my opinion, he adopted this movement because he found the Germans horrifying and cruel, so heShow MoreRelatedThe Visual and Audio Representations in Arthur C Clarkes The Sentinel1374 Words   |  6 Pagesthe visual and audio representations in Arthur C. Clarkes short story, The Sentinel, and those found in director Stanley Kubricks film, 2001: A Space Odyssey. Clark actually aided Kubrick in writing the script for the movie, which was in no small part based on the work of literature the author had previously written (Soriano, 2008). To that end, Kubricks film functions as an example of many of the concepts originally denoted by Clark in The Sentinel. While many of these ideas were mere thoughtsRead MoreWhy We Crave Horror Movies860 Words   |  4 Pagesall you really need to get back on tr ack is a good dosage of a gory horror film! According to Stephen King, America’s best-known writer of horror fiction, horror movies can serve a valuable purpose. In King’s Playboy-published essay, â€Å"Why We Crave Horror Movies,† he examines the popular trend of attending horror films, and he provides several explanations for this craving behavior. King claims that attending these gory films is not just a trend; he believes that it is a necessity. In the essay,Read MoreRashormon by Akira Kurosawa1079 Words   |  4 Pagesstructure, its method of storytelling is based on the characters perception of the truth, in film and television it is often referred to as the Rashomon effect. The visual style and symmetry are compelling proponents of the films symbolism, Kurosawa’s use of sunlight and dark shadows symbolizes the clarity of the story, an example would be the use of sunlight as good faith and the shadows as a dark impulse. The film tells the story of one event with four different accounts to it, each story is alteredRead More Comparing Apocalypse Now and Heart of Darkness Essay1489 Words   |  6 PagesComparing Apocalypse Now and Heart of Darkness   Ã‚   In the opening scenes of the documentary film Hearts of Darkness-A Filmmakers Apocalypse, Eleanor Coppola describes her husband Franciss film, Apocalypse Now, as being loosely based on Joseph Conrads Heart of Darkness. Indeed, loosely is the word; the period, setting, and circumstances of the film are totally different from those of the novella. Yet, a close analysis of character, plot, and theme in each respective work reveals thatRead MoreThe Sweet Smell Of Success Analysis1607 Words   |  7 Pages(1957), is a ninety-six-minute film noir, that incorporates many techniques in cinematography to depict the dark and mysterious genre of film noir itself. This paper will go over the summary of the film, the concept of film noir, followed by a formal and social context of the film, that is the techniques in cinematography used to portray the essential theme of darkness or distrust in the genre of film noir – more specifically, the roles that women play in this particular film. Thus, Mackendrick’s The SweetRead MoreThe Tell-Tale Heart - Critical Analysis1277 Words   |  6 PagesImagine the sight of an old mans eye, vulturous, pale blue, with a film covering it. Could this drive ones self so insane that one would murder a man because of it? This is the event that occurs in Edgar Allen Poes vivid tale The Tell-Tale Heart, from the book Designs For Reading: Short Stories. br brEvery night at precisely midnight, the narrator, who remains nameless and sexless, but for the sake of this essay I will refer to as he, ventured into the old mans room without making a soundRead More Apocalypse Now vs Heart of Darkness Essay1120 Words   |  5 Pageshuman nature remain intact, the characters of the film bare little resemblance to their literary counterparts. The film serves as a re-interpretation of Conrad’s novella, updated from 19th-century British imperialism in the Congo to a critique of 20th-century U.S. imperialism in Southeast Asia. Copp ola’s changes in setting and plot structure, however, force the film to sacrifice the character development so crucial in the literary work. This detracts from the overall effectiveness of the film. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreAnalysis of The Tell Tale Heart by Edgar Allen Poe Essay942 Words   |  4 PagesImagine the sight of an old mans eye, vultures, pale blue, with a film covering it. (Farooq). Could this make one’s self so insane that one would murder a man because of it? This is the event that occurs in Edgar Allen Poes The Tell-Tale Heart. Every night at midnight, the narrator, ventured into the old mans room without making a sound, to observe the very eye at which made his blood run cold. The old man did not suspect a thing. During the day the narrator continued to go about his dailyRead MoreThe Power Of A Child s Imagination1590 Words   |  7 PagesMuhanad Alenezi Film Studies 101 November 19, 15 The Power of a Child’s Imagination Guillermo del Toro, a respected director has been credited for many of his films. Among his popular Pan’s Labyrinth, del Toro exposes his true power as a filmmaker in his movie as the innocent is lured by the power of imagination. Ofelia s traumatic young experiences are influencing her imaginary gateways to new worlds. In this movie, Guillermo del Toro uses different elements of film style to get anRead MoreThemes Of Pans Labyrinth946 Words   |  4 Pagesnegatively. Furthermore, Del Toro’s culture also plays a part in the creation of the film. Uniquely, Pan’s Labyrinth is produced in Spanish. Because of this, the film has been referred to as a â€Å"transnational product†. The lessons the story carries has crossed borders, to different groups of people successfully. The film grossed $80 million worldwide despite the $18 million budget. Respectively, the film has been nominated and awarded awards since its release in 2006. Pan’s Labyrinth has won a

Mcdonald’s Business Strategy Free Essays

string(113) " beautifully in the suburbs of Nairobi, along the Yangtze River in China and in the mountains of northern India\." A Comprehensive Business Plan developed by McDonald Management, Inc. 11410 N. E. We will write a custom essay sample on Mcdonald’s Business Strategy or any similar topic only for you Order Now 124th Street #223 Kirkland, Washington 98034 USA O: 425-822-3106 C: 206-257-9839 Timothy@McDonaldManagement. com Table of Contents Page 3 Page 5 Page 6 Page 9 Page 11 Page 12 Page 16 Page 18 Page 21 Executive Summary Our Business Plan The Market Defined World View Pilot Program (Ethiopia) Projected Market Share Market Strategy Promotion Competition The Bottled Water Industry Product Development – Four Keys Norit Ultra-Filtration System (Perfector – E) Solar Powered Modules Prototype configuration and assembly The Patented 20-liter Tamper-proof Bottle Organizational Development USAgua Partnership Program US Home Office East Africa Central Assembly Distribution (Operators to Owners) Mile Stones Financial Statements Sales Projections Personnel Budgets Cash Flow Projections Income Statements – Projected Expense Statements – Projected 2 Executive Summary W e are now in a position to profitably enter into the lucrative and expanding worldwide market for pure, clean, safe drinking water. We have developed and will introduce to the world, the concept of small community commercial water purification systems. Also you can read  Business Ethics Comprises We call our systems ‘USAguaâ„ ¢ Pure Water Kiosks’. Each of our Kiosks is capable of taking in 8,000 liters of dangerously polluted raw water every day and, through the technologically phenomenal process of ultra-filtration, they process that unhealthy water into safe, clean, purified drinking water. Our systems are containerized, modular, solar powered and ultra-filtered — they function completely ‘off-the-grid’. Our markets are the vibrant, sophisticated, newly emerging middle-classes of the developing world. These middle-class niches represent over one billion people and their numbers are growing daily. These people realize the importance of safe drinking water for themselves and their families but, at the same time, they know that their governments are incapable of providing this most basic need. What is important to our program is that these middle class families are financially capable of paying for our water. The proof is the fact that they now consume literally tens of millions of gallons of bottled water every year. Our competition is the bottled water industry and, very soon, we will have a substantial piece of that market. The product we sell is clean, pure, safe drinking water. How we produce, market and sell our product is through our USAgua Pure Water Kiosks Program. Our Kiosks are a melding of two wonderful technologies just now coming into their own. The first is called ‘ultra-filtration’. Picture a bundle of spaghetti sized perforated tubes through which polluted water is pumped under pressure. The perforations are so small that they block viruses, bacteria and parasites down to a ‘Log 2-4’ EPA rating. This means that the water we sell is 99. 99% pure or better when it leaves our system. And, because the filters require only ‘back-flushing’ instead of costly filter replacements, the long-term costs are minimized. The second basic technology we have employed is Solar Power. Our Kiosks, including all the necessary pumps, batteries, electronics and lighting requirements run perfectly using a Solar Power package designed specifically for our needs. The initial costs of the solar option are steep, but the long term reliability, the fact that we don’t depend on any outside sources of energy and the nearly-maintenance-free specifications we have developed, make them a perfect fit in developing countries. Our ultra filtration systems and our solar power systems have been rigorously field tested by their manufacturers. Our own design engineers have melded the two technologies together, combined them with our storage tanks and lab gear and integrated them seamlessly into our retail USAgua Kiosks. After a final prototype development program, our manufacturer s will ship their modules to our USAgua Central Assembly Plants in our target markets. We will use local technicians to retrofit universally available freight containers and perform final installation and assembly. Once our Kiosks are complete, they will be delivered to our ‘Operators’ in the field. Our Management Team will locate, recruit and train local ‘Operators’ in our various ‘Target Markets’. In time, our Operators will be given the opportunity to own their own USAgua Kiosk, thus allowing us to tap the entrepreneurial energy and spirit that can be found within individuals in every corner of the world. Our USAgua Operator program will ensure our market position and stability through world-wide name branding, equipment standardization, standardized maintenance routines and universally accepted accounting procedures. With the help of some very smart engineers we have developed the concept of our USAgua Pure Water Kiosks. At the same time, we have put together a business model that takes the best of the American business concepts we are so proud of and we, very carefully, introduce them into the potentially lucrative new middle-class markets of the developing world. Our ‘financial package’ is strong. Our assumptions and our projections are conservative, our research is up to date and our key players are heavy on both education and real world experience. We are ready to take the next giant step forward. To that end, we are asking to secure a US $2,200,000 Investment package so that we can bring our USAgua International Program to fruition. Please, feel free to call me anytime for more information or clarifications. Sincerely, Timothy McDonald 4 Our Business Plan The World Wide Market Defined: Of the 6 billion people in the world today, over 3 billion1 live either totally ‘off-the-grid’ or in communities not serviced by safe, dependable water systems. Families within this demographic, no matter their economic level, are left vulnerable to water borne diseases including viruses, parasites and bacteria. The negative social and economic repercussions of not having access to safe, clean drinking water are immense. Some United Nations reports have gone so far as to predict that safe drinking water will be as economically significant as oil within the next decade2. We intend to be a big player in solving the drinking water problem. We have designed both our USAgua Water Purification System and our Business Model to be universally adaptable. Our equipment and our business model will function beautifully in the suburbs of Nairobi, along the Yangtze River in China and in the mountains of northern India. You read "Mcdonald’s Business Strategy" in category "Papers" Anywhere there is both a source of water (no matter how polluted) and an open view of the sun, our USAgua water purification systems will work. Anywhere there are energetic and entrepreneurial individuals who aspire to a better life for their families, our USAgua Operator network will prosper. At the ‘Macro’ scale, our market is unlimited. Good business practices, however, dictate that we start small and grow carefully. We will introduce our program to a small, representative market we are familiar with. One that can be easily documented and controlled. In our ‘Pilot Market’ we will learn a great deal from both our successes and our mistakes. Once we have field proven both our equipment and our business model, we will enter additional markets with much greater knowledge and enthusiasm. _________________________________ It is very important to understand that we are in competition with the ‘Bottled Water Industry’ in all aspects of our program. The statistics and the markets for bottled water, world wide, are the statistics and markets relevant to USAguaâ„ ¢. _______________________________________ 1 2 United Nations Development Program Report – August 2008 United Nations Development Program Report – August 2008 5 Our Ethiopian Pilot Program and Our Share of the Market For several reasons, including a thirty year professional involvement in East Africa, we have chosen the country of Ethiopia to establish our ‘Pilot Program’. The Ethiopian Market Defined: Population (millions) 2007 Population growth (annual %) Life expectancy at birth (years) Literacy rate GNI (US $ billions) GNI per capita (US $ ) 78. 6 2. 6 55. 0 38. 5 19. 4 220. 0 The United Nations Children’s Fund (UNICEF) acquired these statistics: Health of population using improved drinking-water sources, 2006, total 42 (cut and paste from the UNICEF 2008 Report) These UNICEF statistics show us that there is a large segment of the Ethiopian population that understands the need for safe water. The definition of ‘improved drinking-water sources’, however, does not address the quality of the water. It only documents the fact that the water has been drawn from a centralized source and is conveyed to the end user via an established distribution network; either municipal water systems, tanker trucks or bottled water. The water may or may not be processed. It may or may not be safe. The quality of both the tap water and the bottled water in Ethiopia is suspect due to poor infrastructure maintenance and a lack of Health Department regulation enforcement. 3 3 UNICEF Annual Report – 2006 6 The Ethiopian Central Statistical Agency (CSA) estimates that currently 4. 18% of the households, nationwide, have access to community water systems and taps within their homes. Ethiopia Total 2004 2. 2 2006 2. 7 2008 3. 3 Current 4. 18 (cut and paste from the 2008 CSA Report) This means the vast majority of people considered to have access to ‘improved drinking water sources’ are using tanker truck delivery (very dangerous) or bottled water. (78. 6 million X 42%) – 4. 18% ) = 31. 4 million people drink non-tap water. ) The CSA also publishes a quarterly retail price listing for nearly every commodity found in Ethiopia. In 2008 the average cost per liter of bottled water was 6 birr. (Ethiopian currency) BEVERAGES – NON ALCOHOLIC Ambo Mineral Water†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 500cc 3. 00 3. 00 3. 00 3. 17 3. 00 3. 00 2. 50 3. 00 2. 96 2. 50 3. 00 3. 00 2. 50 2. 5 Bure Mineral Water†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 500cc – – – – – – – – – – – – – – (cut and paste from the 2008 CSA Report) ! (Or †¦ US $0. 48/liter at the current exchange rate) The CSA has not been able to estimate a total volume of bottled drinking water produced or con sumed. We have been told many reasons for this lack of statistical documentation. The most plausible is the lack of government oversight and a huge black market for recycling local water in used plastic bottles. This is a very dangerous practice and one the central government has taken action to stop. 4 A few assumptions: W e are going to assume, in the interest of simplifying our Business Plan, that within and near the cities of Addis Ababa, Mekele, Bahra Dar, Nazerit and Awassa ( a total population of over 27 million ) there is a need for 27,000,000 liters of pure, safe drinking water every day. (27,000,000 X 365 days = nearly 10 Billion liters per year) (One liter of safe drinking water per day is the World Health Organization’s minimum requirement. ) 4 Ethiopian Health Ministry – 2008 7 Our Pilot Program Cities: 10% Purchase Vicinity of Population Addis Ababa 15,375,000 15% Purchase 20% Purchase 5% Purchase Bottled Water at US $0. 50/liter Bottled Water at US $0. 40/liter Bottled Water at US $0. 30/liter Bottled Water at US $0. 20/liter 1,537,500 2,306,250 3,075,000 3,843,750 Nazerit 3,580,000 358,000 537,000 716,000 895,000 Bahri Dar 1,790,000 179,000 266,850 355,800 447,500 Awasa 1,430,000 143,000 214,500 286,000 357,500 Mekele 4,825,000 482,500 723,750 965,000 1,206,250 27,000,000 2,700,000 4,050,000 5,400,000 6,750,000 $1,350,000 $1,620,000 $1,620,000 $1,350,000 $492,750 ,000 $591,300,000 $591,300,000 $492,750,000 Population Market Value Market Value Per Day Per Year Our Pilot Program Market Our Pilot Program Market focuses on five major cities in Ethiopia. We can take a very conservative but educated guess that 15% of the 27 million population is capable of purchasing 1 liter of drinking water every day for US 0. 40/liter. (about a billion and a half liters per year demand) 1,248,000 liters (62,400 20-Liter USAgua Bottles) is the annual sales figure we have projected for each of our USAgua Kiosks. Or less than one tenth of one percent (. 001%) of our Pilot Program Middle-class Market Demand. Our Kiosks are actually capable of physically producing ,920,000 liters of safe, clean drinking water annually, but for budgeting and logistical reasons as well as a conservative margin of safety, we are building our Business Model on a 1,248,000 liters/year basis or a 4,000 liters per day sales capacity, six days per week. ! The total cost to our USAgua Kiosk Program to produce, bottle and sell safe, clean drinking water is less than $0. 10 per liter The un iversal laws of supply and demand would tell us that we could completely dominate the ‘Bottled Drinking Water Industry’ in our Pilot Program Market. By assuring two things — Highest Quality, Lowest Price — we should expect to capture a substantial share of this huge market while at the same time realizing a very profitable return on investment very quickly. It is not difficult to imagine 40 USAgua Kiosks working profitably within Ethiopia within two years of start-up. 8 Market Strategy The Market for pure, clean, safe drinking water already exists. It is large, growing and lucrative. Our dominant piece of that worldwide market is what we will develop. Branding†¦ W e own the internet web domain and the trade marked name, USAguaâ„ ¢. We are now in the process of building a comprehensive website that will address everything from the biology of parasites, bacteria and viruses to the science of removing those contaminants from our drinking water. It will show how important safe drinking water is to individuals, societies and economies. It will differentiate our USAgua Water Purification Kiosks from our competition, the bottled water industry. Our website will play very well in East Africa. Since the election of President Obama, a new, very pro-American, attitude has emerged. America and all things American are now very popular. Our USAgua Kiosks provide safe drinking water at standards equal to or better than our American EPA standards for domestic drinking water. In East Africa, they trust our standards and want that same high quality for their families. Our Kiosks are painted in American national colors. The USA in USAgua is meant to emphasize our American roots and our American standards. When a USAgua Kiosk is delivered to an African community our customers will feel that part of America has arrived. Our USAgua 20-liter plastic bottles are designed to be used and re-used and re-used by the family to which they are assigned. The boldly branded bottles can not be refilled by anyone other than our Kiosk operator. Our branded one-liter personal bottles will be carried with pride on the streets of our communities. The name, USAgua, will be synonymous with American high quality and good health. Lower retail pricing†¦ W e know there is a large and growing demand for safe, pure drinking water. On the macro scale this is evidenced by the rise of the bottled water industry in every city and village in the world. In Ethiopia, our Pilot Program Market, we know the retail price of a liter of bottled water is US$0. 48. The laws of supply and demand dictate that as the price is lowered, the demand rises. The cost of our water, including all business related expectations, is less than US $0. 10 per liter. We will price our product to maximize both the quantity sold and the profit generated. 9 Flyers and Brochures Distributed Locally †¦. And a billboard or two Because each of our USAgua Kiosks are designed to satisfy the drinking water demand of only 400 families per day, (we are saying 10 liters per family per day) the geographic market area for each of our Kiosks is small, (by design) less than one square kilometer. Prior to our Kiosks arriving at their final destinations, a local flyer and brochure campaign will saturate the area to introduce our program. Community meetings will be held to educate members of our market and sell our products. A large colorful bill-board will be erected so that people will begin identifying our branding. 10 Competition: The Competition for our Pilot Program Market (and every other market in the developing world, for that matter) consists of a handful of legitimate Centralized Water Bottling and Distribution Companies as well as black-market water bottle recycling scams. The government is now in the process of both adopting new quality standards for all bottled water plus they are developing the means to enforce those standards. Because none of the major international bottled water producers (Danone, Nestle, and Coca-Cola) have entered the African markets, statistical documentation is lacking for total production and demand. We do know a few things, however. First is that the existing legitimate bottled water industry depends on centralized plants that are, by definition, saddled with the tremendous costs associated with transporting heir product to market. Plus, they must purchase plastic bottles that will be used only once, but then become potential competition as those same bottles are refilled on the black-market and resold. We also know that the end user of bottled water is becoming much more sophisticated. They know full well the problem with boot-legged water and in most cases have gone back to boiling local water (at a tremendous expense in f uel) rather than purchase suspect bottled water. The Bottled Water Industry is not the answer for the Developing World. 11 Product Development †¦.. some history For generations, scientists around the world have known that viruses, parasites and bacteria are present in much of the water we drink. They have also known that these tiniest of creatures are the source of the water borne diseases that have plagued humanity since Lucy stood up on her two legs and peered over the tall grasses of the African Savannah. Personal Note: McDonald was stationed in the Awash Valley of Ethiopia in 1973-75 only 20 miles from where Lucy – Australopithecus afarensisr – was discovered. On several occasions his Agricultural School and Farm hosted Lucy’s rcheologists. They appreciated the water system he had developed that pulled water from the muddy Awash River and provided them safe, pure drinking water. In the developed world, from our largest cities to our smallest villages, our technology has solved the problem of purifying our waters. In America, we long ago realized the importance of safe water to the overall health and well being of our society. It was so important to previous generations that they mandated our government to set and enforce the highest water standards in the world. Our municipal and community water systems now process and distribute a dependable flow of amazingly inexpensive water to the homes of every citizen. The success of America is due, in no small part, to the overall health of our people. And, the overall health of our people is, in no small part, due to our wonderful communal water systems. On the macro scale, the per gallon cost of water in America is very small; a penny or two a gallon at the most. The reality is, however, that a water purification plant and a distribution network are tremendously expensive to develop and operate; tens of millions of dollars. And, the technical sophistication necessary to maintain these systems is overwhelming to any but the most advanced economies. For so many reasons (economic, political, cultural, technical) there is little hope that the vast majority of people in the second and third worlds will ever be able to build and maintain the water systems necessary to provide safe water for their people. Even now, as a burgeoning middle class emerges, the central governments are powerless to act. The problem is just too large and the costs too high. 12 Product Development †¦. the Stars Line Up The USAguaâ„ ¢ Pure Water Kiosk Program is†¦Ã¢â‚¬ ¦Four Components. The product we sell is clean, pure, safe drinking water. How we produce, market and sell our product is through our USAgua Pure Water Kiosks Program. Our Kiosk Program brings together four independent but equally important physical components. Namely: Ultra-Filtration, Solar Power, Retro-fitted Freight Containers and Keyed, Tamper-proof 20-liter Bottles. 1. Ultra-Filtration†¦ This is a water filtration method developed and patented by Norit X-Flow, a member of the global Norit Companies. Norit is headquartered in the Netherlands with sales offices throughout the world including one just outside of Chicago. Ultra-filtration is easy to visualize. Picture a bundle of spaghetti sized perforated tubes through which polluted water is pumped under pressure. The perforations are so small that they block viruses, bacteria and parasites down to a ‘Log 2-4’ EPA rating. This means that the water they process is 99. 99% pure or better when it leaves their system. And, because the filters require only ‘back-flushing’ instead of costly filter replacements, the long-term costs are minimized. Norit’s filters can be used for months and then ‘back-flushed’ to remove all contaminants. The actual filters will last for years. Ultra-filtration is truly a marvelous breakthrough. One of the first applications that Norit X-Flow developed for its Ultra-filter technology was a very clever machine they call the Perfector-E Mobile Water Purification System. It was originally designed for emergency responders to be used in the aftermath of devastating natural disasters; earthquakes, floods and hurricanes. The systems are small, strong and highly mobile. They can be transported and set up in any disaster area within hours. They are totally self contained and can draw and purify water from almost any source including exposed surface waters, local lakes, rivers, ponds and irrigation systems. The Perfector-E System can provide literally thousands of gallons of pure, safe drinking water per day to a disaster area under the most extreme conditions. And, there is another very positive aspect to Norit’s system. It is not a big energy user. With some adaptations, we can actually run the systems exclusively on solar power. 13 2. The second basic technology we have employed is Solar Power. Our Kiosks, including all the necessary pumps, batteries, electronics and lighting requirements run perfectly using a Solar Power package designed specifically for our needs. Our solar energy system was designed by H-Dot Logic, a solar engineering company here in Seattle. The initial costs of the solar option are steep, but the long term reliability, the fact that we don’t depend on any outside sources of energy and the nearlymaintenance-free specifications we have developed, make them a perfect fit in developing countries. . Our Kiosks – Our Containers. We have chosen to utilize universally available, standard steal 20 foot cargo containers as the physical basis of our Kiosk system. Containers are strong and secure. They are easily transported on any flatbed truck in the world, and once they are delivered to our overseas locations, they will serve as the actual retail Kiosk facility. Our in-house engineers ha ve designed the retro-fit of the containers to comfortably house all the various components in and around the retail shell. The solar panels, the gravel pre-filters, the external raw water storage tank, the internal finished water storage tank with the UV sterilizer, the Ultra-filter modules, the pumps, the battery packs, all the electronics and a water testing system are all neatly configured inside the container. In addition to designing the retrofit, our Kiosk’s will have a copy written exterior color and graphic scheme. The graphic scheme, once painted on our containers will provide a great advertising platform for our USAgua Brand. A prototype unit still needs to be assembled. USAgua Kiosk # 0001, the prototype, will be assembled in Seattle, Washington. A careful documentation video of the specifications and assembly methods will be produced. This process will take about four months to accomplish. Once the first Kiosk is ready it will be shipped from the Port of Seattle to Ethiopia. Once in Ethiopia, USAgua #0001 will be delivered to our Central Assembly Fabrication facility. Our local Management will use it to train a team of assembly mechanics. We will then begin purchasing containers on the local market and preparing them for the arrival of our Filter and Solar modules. Within a four month period, we will be assembling and delivering two complete USAgua units per month. 4. The Keyed-Tamper Proof Bottle Program: One of the reasons the bottled water industry is not a good fit for the developing world is because the plastic bottles are disposable. Each new bottle, when discarded becomes a potential competitor as people refill the bottle and sell it on the black market. Our USAgua bottles are specially designed to discourage re-use by anyone but the family to which it was assigned. The bottles will have a tamper proof valve and seal that can only be refilled at USAgua Kiosks. This makes the bottles un-usable outside our network and assures our customers that the water inside our stamped and sealed bottles has not been counterfeited on the black market. Our prominent USAgua Logo on each bottle will help promote our brand where ever it is found. 14 Organizational Development Thirty years of experience working in developing countries has taught us many things. One of the most important is that without a very involved and powerful Management presence ‘on the ground’, no program can succeed. For the success of any project in the developing world, including ours, it is vitally important that we back-up our 21st century technology with an equally robust Management and Operations Program based on century’s old tried and true Business Practices. We call our In-Country USAgua International Management and Operations Program ‘Our Partnership Program’. It is based on five powerful strategies: 1. Recruiting the best and the brightest. Every developing country in the world has vibrant, honest, well educated, hardworking, entrepreneurs looking for an opportunity to improve themselves, their families and their communities. Our Country Director will identify and recruit these individuals. We will offer them a good basic family wage with the added incentive of merit-based pay raises. 2. In-Country Training for our Operators Our USAgua in-country Management Staff will train every recruit in Kiosk system functions, maintenance procedures, program hygiene, local marketing and program bookkeeping. Trainees will work with seasoned Operators during a six month apprenticeship program. If they prove themselves capable, they will be offered a position as an Operator or Operator’s Helper for one of our USAgua Kiosks. . In-Country Operations Management. We will have one Project Manager for every 10 USAgua Kiosk Operators. These Project Managers will visit each Kiosk Operator every month to make sure that the extremely high USAgua standards are being met and maintained. The PM’s are also in charge of auditing and banking functions. There will be zero tolerance for bookkeeping errors. In addition to our Project Managers, we have a Maintenance Repair team that routinely visits each Kiosk making sure that no small maintenance problem becomes a big repair problem due to lack of Operator vigilance. 4. Advertising and Marketing Support Each Kiosk comes with an introductory advertising budget for local marketing. We will saturate any new locale with USAgua literature. In addition, our Staff will visit each Kiosk to conduct community seminars in water quality and family hygiene. 15 5. Operators to Owners Program After two years as a USAgua Operator we will offer some of our most gifted and hardworking employees the opportunity to purchase their own USAgua Kiosk. We are wholly convinced that there exists a universally powerful business strategy that assures the success of a program such as ours. This is called ‘pride in ownership’ and we intend to tap that strategy to its fullest. Our US Office The home office of McDonald Management is in Seattle, Washington as will be the home offices of USAgua International, Inc. At the top of our organizational chart is the President and CEO, Timothy McDonald. Mr. McDonald has a BS in International Economics (minor in Civil Engineering) with Masters work in International Economics all from the University of Washington. He has been in and out of East Africa for over thirty years with our State Department as both an employee and an independent contractor. He will oversee day to day operations both in the US and overseas. Norit X-Flow International will provide the Ultra-filtration modules. H-Dot Logic will provide the solar package design and modules. R. L. Clark and Associates of Redmond, Washington will be in charge of Investor Relations, financial program development and implementation. Bahiru G. Egziabiher will be the Country Director in Ethiopia for our Pilot Market Program. He holds a Masters in Electrical Engineering from the University of Washington and has worked for Seattle City Light for over twenty years. Bahiru holds duel US and Ethiopian citizenship. Dalrymple and Associates will be in charge of our Kiosk design and equipment coordination. In addition his company has designed our logo, the graphic presentation of our USAgua name and our color schemes and themes. RedRover Marketing will be in charge of our website design, maintenance and hosting. Our Office in Ethiopia W e will lease a centralized office/warehouse facility in Addis Ababa where we will identify, recruit and train a team of assemblers and fabricators to retrofit our containers, install our filtration systems, our solar modules and our storage tanks. Our paint shop will brand each Kiosk with our name, our logo and our color scheme. 16 Bahiru Egziabiher, our Country Director, will be in charge of our Ethiopia operations including the central warehouse and assembly facility. He will oversee the assembly of two complete USAgua Kiosks per month once we get underway. McDonald and Exziabiher and, eventually, a small team of Project Managers, will identify, recruit and train a Network of USAgua Operators. These Project Managers will be responsible for assuring the high standards of training, maintenance, product quality and accounting standards for each of their Network Operators. Within two years there will be 40 Kiosks producing pure water in Ethiopia. There will be one Project Manager for every ten Kiosks. Our Operator Network is the key to our program. Once our USAgua Operators are identified and recruited, they will go through a thorough training program. They will serve a two year apprenticeship and then, if they have proven themselves capable of maintaining our extremely high standards, they will be given the opportunity to own their own Kiosk. In this way we will tap the entrepreneurial spirit of those who will make our entire program a success. How Hard is it to Enter the Ethiopian Market? The World Bank ranks countries world wide by their ‘Ease of Doing Business’. Of the 183 countries rated, Ethiopia ranks #107. In comparison, Egypt is #106 and Kenya is #95. Since 1993 when the people of Ethiopia removed their previous communist government and replaced it with one decisively more moderate and business friendly, the new leadership has striven to open its economy to a more capitalistic model. In the past 10 years, Ethiopia has been gradually re-writing its constitution in an attempt to open new markets and stabilize its business community. These efforts have paid off. In 2008-9 the World Bank ranked Ethiopia at #122 for ‘ease of starting a business’. This year they are ranked # 93. And, they are getting better every year. The following statistics are all from the World Bank. Ease of doing Business 107 Starting a Business 93 Dealing with Construction Permits 60 Employing Workers 98 Registering Property 110 Getting Credit 127 Protecting Investors 119 Paying Taxes 43 Trading Across Borders 159 Enforcing Contracts 57 Closing a Business 77 Summary of Indicators – Ethiopia Starting a Business Procedures (number) 5 Time (days) 9 Cost (% of income per capita) 18. 9 Min. capital (% of income per capita) 492. 4 17 Dealing with Construction Permits Procedures (number) 12 Time (days) 128 Cost (% of income per capita) 561. 3 Employing Workers Difficulty of hiring index (0-100) 33 Rigidity of hours index (0-100) 20 Difficulty of redundancy index (0-10) 30 Rigidity of employment index (0-100) 28 Redundancy costs (weeks of salary) 40 Registering Property Procedures (number) 10 Time (days) 41 Cost (% of property value) 2. 2 Getting Credit Strength of legal rights index (0-10) 4 Depth of credit information index (0-6) 2 Public registry coverage (% of adults) 0. 1 Private bureau coverage (% of adults) 0. 0 Protecting Investors Extent of disclosure index (0-10) 4 Extent of director liability index (0-10) 4 Ease of shareholder suits index (0-10) 5 Strength of investor protection index (0-10) 4. 3 Paying Taxes Payments (number per year) 19 Time (hours per year) 198 Profit tax (%) 26. 8 Labor tax and contributions (%) 0. 0 Other taxes (%) 4. 3 Total tax rate (% profit) 31. 1 Trading Across Borders Documents to export (number) 8 Time to export (days) 49 Cost to export (US$ per container) 1940 Documents to import (number) 8 Time to import (days) 45 Cost to import (US$ per container) 2993 Enforcing Contracts Procedures (number) 37 Time (days) 620 Cost (% of claim) 15. 2 Taking into account the above information provided by the World Bank, it will take McDonald Management about 90 days to secure all the necessary permits, licenses, patent protection registrations and lease agreements in Ethiopia. This will all be done prior to our first Kiosk leaving the US. 8 Mile Stones First Three Months Investors have been identified and secured†¦ A US $2,200,000 credit line is opened †¦ Dalrymple Associates secures a short term warehouse lease where the prototype Kiosk will be assembled and the process documented. Norit X-Flow, H-Dot Logic and USAgua finalize specifications for the prototype filter/solar modules The USAgua Prototype is completed and Unit #0001 is prepared for shipment to Africa In Month One, McD onald and Exziabiher leave for East Africa to secure business licenses and leases. While in Africa McDonald and Exziabiher identify and recruit a team of mechanics and fabricators as well as a Project Manager. They identify the first five individuals for the USAgua Operators Network. Months 4 and 5 USAgua Kiosk number 0001 is shipped from Seattle to Addis Ababa USAgua – Seattle begins producing and shipping filter/power modules to Ethiopia at the rate of 2 units per month. Containers are purchased and retrofitted in our Addis Ababa facility at the rate of 2 units per month. Assembly begins and the first delivery of a unit is accomplished. Months 6 -12 All elements of our program are coordinated and we are assembling and placing USAgua Kiosks in client communities at the steady rate of 2 units per month. Project Managers and Operators are continuing the training, quality control and apprenticeship programs. Month 13 W e achieve income/expense financial Break Even Month 24 The first 40 USAgua Kiosks are in place and working. The first USAgua Operator recruits are offered ownership of their Kiosks. 19 Business Plan Summary W e are confident that a vibrant and lucrative market for safe, clean drinking water exists in every country of the world. We are also confident that we have the right Technology and Business Model to enter and eventually dominate those markets. To prove this, we are going to introduce 40 of our USAgua Kiosks into the Ethiopian market. There we will show that our technology is exactly right; that each of our Kiosks can be operated and maintained profitably for years. And, that our Business Model is sound and worthy of the trust our investors have shown. We have developed a set of financial projections. These itemize the key elements of our program and put a dollar figure on their implementation. They show that an initial two year investment of US $2,200,000 will produce an operating income/expense breakeven within a year and actual profit by the end of the 40 Unit 2 Year Pilot Program. Anyone interested in viewing our Financial Report, please, call Timothy McDonald. He will be more than happy to send along our spreadsheets. Many Thanks, Timothy McDonald 206-257-9839 20 How to cite Mcdonald’s Business Strategy, Papers

Field Report in Tai Po - Hong Kong-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Field report in TAI PO, Hong Kong. Answer: Introduction Tai Po district in Hong Kong is regarded to be a sparsely populated region of Hong Kong. It is also very famous among the tourists and the locales, alike. Hong Kong consists of eighteen districts of which Tai Po is one[1]. According to the locales, Tai Po has been designed on the blueprint of a conventional agora town. Field Report In Hong Kong, there are many historic buildings, which possess the characteristic of being classified as monuments under the Antiquities and Monuments Ordinance. In Tai Po district, Tin Hau Temple Complex which is located in the area of Ha Wai, Tap Man Chau can be cited as a monumental building and is worthy of gaining a statutory protection. Tin Hau Temple Complex consists of several other adjacent temples, some of which are quite ancient and spectacular. Along with the above edifice, there are two other buildings, which can be chosen to be included under the statutory protection act. They are the Tai Po Lookout and the Old Tai Po Police Station. Tai Po Lookout is an ancient edifice, which was previously utilized for residential purposes [2]. The Old Tai Po Police Station is located atop a hummock. It was in operation from the period of 1898 to 1987, marking the British colonial rule [3]. Remarkable social change can be visualized by anyone who sets foot in the Tai Po district. Previously, it was an ordinary market settlement, but at present, it is a bustling venue with the presence of general housing properties, exclusive accommodation properties and a conglomeration of picturesque villages. The administrative team of Tai Po district has implemented various programs to cater to the requirements of the aged population and the people of foreign origin. Since over the years, Hong Kong has been evolving and expanding impressively; people of all cultures and nations have started to immigrate to Hong Kong in huge numbers[4]. As a result, the administrative team of the Tai Po district has adopted various activities to make the dwelling experiences of its inhabitants more colorful, harmonizing and enjoyable inclusive of age, religious affiliation and cultural background. The field report to the Tai Po district in Hong Kong has been very informative and impressive. The responsible conduct of the inhabitants of the Tai Po district in Hong Kong in keeping and maintaining the sanctity, cleanliness and ambience of the historic edifices as well as of the area adjacent to the edifices is remarkable and noteworthy. In addition to this, the general upkeep of the whole area of Tai Po district is equally outstanding and inspiring[5]. The last but not the least, the brilliant initiative to make people of all race, sex and culture to feel included and special in the communal activities and events is truly wonderful and sympathetic. The inhabitants of Tai Po and the administrative department should be applauded and rewarded for their amazing endeavor. Conclusion Conclusively, it can be understood from the above field report that the Tai Po district in Hong Kong holds the capability and eminence to secure the stratification of its historic and ancient buildings under the Statutory Protection Act of Hong Kong. The buildings, the whole area and the local community are truly deserving of obtaining the stamp of the Statutory Protection Act. It will be of great injustice if they are exempted from the clause of the Statutory Protection Act. References Green Hub - Old Tai Po Police Station. 2017.Geocaching.Com. https://www.geocaching.com/geocache/GC75XGM_green-hub-old-tai-po-police-station?guid=77ccfb60-6f5c-4fff-aed7-dcf1a003039c. Howard, Philip N., and Malcolm R. Parks. "Social media and political change: Capacity, constraint, and consequence."Journal of communication62.2 (2012): 359-362. Tai Po District Council - Articles. 2017.Districtcouncils.Gov.Hk. https://www.districtcouncils.gov.hk/tp/english/info/highlight_01.html. Tai Po: The Ultimate Guide. 2017.Time Out Hong Kong. https://www.timeout.com/hong-kong/things-to-do/tai-po-the-ultimate-guide?page_number=2zone_id=1451431. Wang, Lulin, Mingzhong Tian, and Lei Wang. "Geodiversity, geoconservation and geotourism in Hong Kong global geopark of China."Proc Geol Assoc. Vol. 126. No. 3. 2015. Tai Po District Council - Articles. 2017.Districtcouncils.Gov.Hk. https://www.districtcouncils.gov.hk/tp/english/info/highlight_01.html. Tai Po: The Ultimate Guide. 2017.Time Out Hong Kong. https://www.timeout.com/hong-kong/things-to-do/tai-po-the-ultimate-guide?page_number=2zone_id=1451431. Green Hub - Old Tai Po Police Station. 2017.Geocaching.Com. https://www.geocaching.com/geocache/GC75XGM_green-hub-old-tai-po-police-station?guid=77ccfb60-6f5c-4fff-aed7-dcf1a003039c. Wang, Lulin, Mingzhong Tian, and Lei Wang. "Geodiversity, geoconservation and geotourism in Hong Kong global geopark of China."Proc Geol Assoc. Vol. 126. No. 3. 2015. Howard, Philip N., and Malcolm R. Parks. "Social media and political change: Capacity, constraint, and consequence."Journal of communication62.2 (2012): 359-362.